Introduction to Clinical Trial

Introduction to Clinical Trial Introduction Studies show that human behaviors are subjective to whatever each one believes or knows. In fact, in most studies the expectations tend to present certain degrees of risks that influence the research outcomes. The expectations seem to occur particularly whenever the assessments show some level of subjectivity. The resultant effect is the generation of biased findings.Advertising We will write a custom research paper sample on Introduction to Clinical Trial specifically for you for only $16.05 $11/page Learn More Thus, researchers in clinical trials tend to use masking also dubbed as blinding in order to get rid of the biasness. However, many clinical researchers across the globe seem to comprehend the term blinding although there are perplexities lurking afar the general understanding of the term. For instance, the types of blinding namely triple blinding, double blinding, and single blinding have different meanings according to various individu als. The different views create miscomprehensions resulting from the confusing meanings. In clinical trials, blinding has a very rich account that has been in existence for centuries. According to medical literature, blinding entails making all the data collectors (assessors), healthcare providers (investigators) and trial participants uninformed about the allocated intervention in order to avoid the influence of such information. Besides improving the trial participants’ retention and conformity, blinding minimizes knowledge bias also called the differential evaluation of results. This research examines the importance of blinding in clinical trials, the types of blinds, as well as offers recommendation on the best type of blind. The importance of blinding in clinical trials Blinding plays an invaluable role as a methodological aspect of the randomized controlled trials in clinical research studies. In other words, blinding provides the most favorable devices for minimizing t he probability of disparity in treatment as well as the evaluation of outcomes in clinical trials. Besides, the cover up of group allocation from a number of individuals involved in clinical studies comes with its own justifications and significance (Devereaux, Manns, Ghali, 2001). When randomized controlled trials are conducted well and thoroughly, the ingredients for the provision of optimal approximations arise from the effect of the intrusions involving surgeries. In addition, masking has a strong point in augmenting the validity of statistical experiments applied in the justification process. This arises founded on the fact that the disparities incurred in the intervention groups and control groups portray the differences between two random samples of the population. In essence, the disparities amid the control and interference study groups ought to be evaluated against the likelihood expectations in the research populace (Kaptchuk, 1998). Numerical experiments are based on va rious presuppositions ranging from adequate test sizes to the standard variation allocations that are autonomous from blinding as a fraction of the study plan.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Secondly, blinding in clinical trials produces a cluster of attributes that are similar considering the known and unknown aspects of prognosis. For instance, through the generation of two factions of focus that have comparable attributes, blinding appears to be important in reducing the predisposition arising from the event where a single group of the sample has attributes that are either recognized or indefinite. The attributes must be influencing the connection that exists between the intervention and the expected results. Third, through blinding in clinical trials, there is the elimination and minimization of the remaining prejudices to the least levels. For instance, predispositions can take place at different levels during clinical trials. In fact, the period of the prospective evaluation where the healthcare providers, investigators, and screening teams such as data safety monitoring boards are blinded as the subjects’ consigned cluster. At this point, the healthcare providers’ comprehension has the effect of influencing the clinical care of the subjects thereby leading to bias (Kaptchuk, 1998). Additionally, during the assessment of the results as well as judgment deliverance, the evaluators of the results are masked in order to be invisible to the subjects of the assigned group. In the event where the outcome assessors are unmasked involving the board responsible for making the final judgment on the accomplishment of the clinical trial, the evaluators may be biased due to their preconceived expected result perceptions. Moreover, during the actual assignment that precedes masking the group in focus to their assigned cluster, th e unmasked subjects are capable of changing their individual actions and the autonomous evaluations relating to the qualities of life, which are key endpoints in clinical trials. Generally, failure of the subjects to comprehend clearly their assigned groups would bring the likelihood of them crossing from the control group to the intervention cluster (Sackett, 2007). Similarly, the blinded subjects portray less likelihood of being eliminated from the study. Blinding in clinical trials also has ethical importance. In fact, masking subsequent to clinical trial ensures that all subjects are provided with equal opportunities during the trial. In essence, clear and proper randomization in allocating the subjects to the intervention or control cluster is irrespective of any predisposition of the conceived intentions.Advertising We will write a custom research paper sample on Introduction to Clinical Trial specifically for you for only $16.05 $11/page Learn More B linding is also important in preventing the subsequent assignments in clinical trial from being recognized. Thus, blinding enables healthcare providers to be unable to know the next group of patients that are to be allocated prior to entering the trial. For instance, a doctor administering a new drug intended to help patients lose their body weights is required to randomize the subjects to the new weight-losing drug. If the doctor knows the drug that is to be administered to the next patient, the possibility of the doctor inclining to the patients is perceived to benefit more from the administration of the drug. Based on this development, blinding is very important in the elimination of the predetermined awareness of upcoming cleaning trial assignments (Sackett, 2007). The absence of concealment leads to overestimation of the intervention consequences. Studies indicate that the utilization of inadequate allocation blinding during clinical trials produces up to over forty percent tre atment effect compared to trials conducted using adequate allocation concealment thereby leading to biasness. For instance, considering a trial of glucosamine in the treatment of knee pain, forty-eight patients underwent randomization for either placebo (n=23) or glucosamine (n=25). Through the employment of blinding experimental design, the results indicated that approximately ninety percent of the patients in the glucosamine cluster recorded improvement in the knee pain (Kaptchuk, 1998). Conversely, approximately twenty percent of those in the placebo group recorded improvement in knee pain. Based on the results, it is evident that the application of adequate concealment in clinical trial gives standardized treatment effects. Moreover, blinding during clinical trials makes sure that the concealment schemes are unknown using adequate blinding techniques. For instance, the use of sequentially numbered, opaque, and sealed envelopes is an example of blinding technique thereby assuring adequate concealment. Types of blinds Even though the term blinding brings difficulty and confusion in understanding, a number of pollsters throughout the globe today comprehend it better than they used to do in the past. In fact, the researchers have mystified blinding with the allotment concealment due to misapprehension. According to the different opinions and understanding of the diverse groups of people, there are three types of blinding (Schulz, Chalmers, Altman, 2002). The types of blinding include triple blinding, double blinding, and single blinding. In all the blinding cases, the assessors, investigators in the trial, and participants are blocked from the familiarity with the investigation assignment. All these types are opposed to an open label or non-blinded clinical trials where the recipient of the intervention becomes identified using everybody in the trial process.Advertising Looking for research paper on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More When all through the entire process of trial a single party out of the three groups of characters in the trial remains unaware of the intervention project, the clinical trial is dubbed as single blinding. However, bewilderment when defining single blinding may occur given that the assessor lacks familiarity with the intervention, but the examiner and the participants are aware of such interventions. Conversely, some differences emerge in the case of double binding trial (Juni, Altman, Egger, 2001). For instance, during the whole process of double blinding trial, the evaluator, examiner, and the participants are all not in possession of the facts of the intervention mission. As such, the researchers are at times hoodwinks in that the whole group is kept unaware of the intervention assignment. Interestingly, double blinding might precisely refer to the two classes in that the examiner as well as the regular assessments in the case of medicinal investigation. In contrast, triple blind ing trail denotes a double blind trial where the unsighted data analysis is sustained. The examiners may observe the experiment as triple blinding when the participants, researchers, and evaluators are all uninformed of the intervention mission. In addition, the examiners perceive an experiment as a triple blind once the evaluators and examiners are both distinct and ignorant of the involvements. The triple bind is not often employed by the examiners to mean blinding of information analysts, evaluators, and contributors (Sackett, 2007). Therefore, all the three categories of individuals in triple blinding clinical trials are scheduled to have no any other information about the involvement tasks. The best type of blind and why In view of all the three types of blinding, I would prefer the double blinding to the triple and single blinding during clinical trials. Indeed, several researchers and medical investigators insist on a double blinding clinical trial as it is of high quality. F or instance, in this type of blinding, failures hardly appear during the blinding process. In fact, all trial participants are very unaware of the preceding and upcoming trails events. That is, everyone lacks knowledge on what the clinical results would be after the trial is completed. Although double blinding is of high quality, it may not offer the most important general quality of the trial. There is an indication of blinding the outcome assessors, participants, and investigators, which might lead to death. However, since double blinding is a sin qua non of the randomized control trial, it prevents biasness. As examined in the practical studies, double blind trial avoids bias to some extents while on regular grounds it puts a stop to biasness than sufficient concealment. Conclusion In randomized control clinical trials, the outcome validity can be maximized through blinding technique, which assists researchers in minimizing information bias. Based on the research analysis, the cl inical trial participants including data analysts, result judges, data gatherers as well as practitioners ought to be blinded. However, despite the presence of different kinds of blinding, very few clinical trials tend to include blinding during research studies. Blinding can only be achieved via the use of inventive and novel methods. Irrespective of the limitations eminent in triple blinding, double blinding, and single blinding, double blinding appears to be the best type of blinding. In this type of blinding, failures hardly appear during the blinding process. References Devereaux, P., Manns, B., Ghali, W. (2001). Physician interpretations and textbook definitions of blinding terminology in randomized controlled trials. JAMA, 285 (3), 2000–03. Juni, P., Altman, D., Egger, M. (2001). Systematic reviews in health care: assessing the quality of controlled clinical trials. BMJ, 323 (6), 42–6. Kaptchuk, T. (1998). Intentional ignorance: A history of blind assessment a nd placebo controls in medicine. Bull Hist Med, 72(2), 389–433. Sackett, D. (2007). Measuring the success of blinding in RCTs: Don’t, must, can’t or needn’t. Int J Epidemiol, 36(3),664–5. Schulz, K., Chalmers, I., Altman, D. (2002). The landscape and lexicon of blinding in randomized trials. Ann Intern Med, 136 (1), 254–59.

Obeying the law essays

Obeying the law essays Obeying the law is a general moral obligation. Usually, laws are written from societal ethical codes; therefore the law can embody morality. Obeying the law usually implies the greatest good for the greatest number of people and therefore complies with Mill's utilitarianism. Especially if the law reflects general morality or protects people from pain, such as the admonition against murder, utilitarian theorists would argue that obeying the law is a general moral obligation. However, there are certain situations in which morality transcends the law. Utilitarian philosophy, such as that of John Stuart Mill and Jeremy Bentham, can be applied to situations in which disobeying the law can be actually considered morally acceptable if the consequence is pleasure for a great number of people. Obeying the law is a general moral obligation that should reflect the greatest good for the greatest number; the law can be broken if it results in pleasure or benefit for a large number of people. However, the law usually reflects the greatest good for the greatest number of people. Laws against killing, stealing, or driving drunk should be dutifully obeyed, according to both teleological and deontological theories. Obeying the law is an inherently moral act, according to deontologists like Kant. There is a categorical imperative to obey the law no matter what the consequences are. Cheating on taxes might enable a family to enjoy a few hundred more dollars that presumably the US government would not miss, but cheating on taxes is immoral because it is illegal. Even utilitarian theorists like John Stuart Mill would argue that cheating on taxes is immoral regardless of the short-term gains. Cheating on taxes could ultimately lead to prosecution, which would be a painful situation. Moreover, taxes are ideally applied to beneficial human services and cheating on taxes therefore steals money from...

About marketing Essay Example | Topics and Well Written Essays - 750 words

About marketing - Essay Example These strategies were part of â€Å"The way forward† an initiative that the CEO adopted to make the company profitable. Ford Company recognized that each of its market segments has unique needs. In this regard, the company introduced new and stronger brands such new Fusion auto. In order to make the new brand attain stronger customer awareness, the company emulated Fusion studio, a promotional campaign that was focused at female customers who highly valued the brand. During the promotion, women were offered free beauty services, music as well as fitness training (Magee and Ford 47). Another strong brand that Ford introduced in the market was the Ford Fiesta. Even though the company brands are focused at meeting the needs of various market segments, Ford Fiesta is a unique model that is accepted in all the market segments. The shift from luxury market in Europe to an emerging market in Asia is another tactic that Ford has adopted to excel in the global market. This has resulted to high demand for Ford models in China and Asia leading to expansion of operations in the two countries. In addition to the introduction of electric vehicles, Ford has continued to emulate effective pricing techniques for its products making it to offer stiff competition to its main rival, Toyota Motor Corporation. Trek Bicycle adopts various market segmentation variables to retain the loyalty of its customers. One of the major variables is lifestyle and behavior. The company realizes that consumers who like to ride in city streets behave differently from those who value mountain riding. In the same way, while some of its customers like a smooth ride, others prefer to experience rough terrains while riding. In this regard, the company focuses at retaining its city riders by selling to them electric motors and pedal-power bikes. Similarly, Trek offers full-suspension model to consumers who value comfort while those who like to feel the terrain are offered with hard-tails. Gender

Development Of Saudi Arabia Essay Example | Topics and Well Written Essays - 1000 words - 3

Development Of Saudi Arabia - Essay Example As the population grows, Saudi Arabia is highly aware of the needs of its citizens and is taking measures to provide for their needs. The country has two advanced infrastructures with modern technologies to support them - roads and telecommunication networks. Although railways and ports are considered to be under-developed, they are still functional and provide sufficient service to the population of nearby cities. There is still room for improvement and development - for example, there is a need for a well-developed railway system and port for Saudi Arabia to become as competitive as other developed countries in Asia (Asia Trade Hub). Much of the misconception that Saudi Arabia is a country which uses its wealth from oil to harbor terrorists has been the reason why Saudi Arabia has not been able to really market its natural and industrial resources. Part of the limitation is because the people of Saudi Arabia do not have the skill to dismiss the myth due to poor education level and limited exposure to the international community. To ameliorate this condition, integration of international curriculum into the local curriculum would help Saudis enter into the world and debunk the myth that Saudis are terrorists. Schools like Dhahran Elementary Middle School and American International School have made great progress for an internationalized education system and can be used as the basis for developing education standards, quality and curriculum (US Department of State; ISG). Similarly, the perception that Saudi Arabia gets its wealth from natural oil reserves is only partly true. Economic indicators demonstrate that Saudi Arabia, along with other Gulf countries, have high gross domestic product (GDP) based on a non-oil estimation of 2002. Saudi Arabia, for example, has a real non-oil GDP growth rate of approximately 2 % while Qatar has one of the highest GDPs of 6.8 % among Saudi Arabia, Kuwait,

Alaska Milk Essay Example for Free

Alaska Milk Essay My name is Joselito T. Santos Jr. and Im a senior at San Beda College, majoring in legal management. As a graduating student of the said college an important school paper requirement for one of my subject which is Strategic Management should be accomplished to graduate. Im writing to express my interest in making a Strategic Management paper for your prestagious company which is the Alaska Milk Company Philippines. Documents such company documents, financial documents and marketing documents will be needed for the progress of my paper. I will assure that all of your documents will be taken care of and only be used as reference for the progess of my paper. Im hoping you will help me and in return I will provide your company a great Strategic Management Plan for the development of your company. Thank you. Sincerely, Joselito T. Santos Jr. ALASKA MILK CORPORATION OUR VISION Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories. OUR MISSION PRODUCT DEVELOPMENT. We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. CUSTOMER SERVICE Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. QUALITY Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. PEOPLE. We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. PROFITABLE GROWTH. Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Original Mission Product and Services Yes. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market No Concern for survival and profitability Yes We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. Philosophy No Self Concept No Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee Yes. We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Revised Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Revised Mission Product and Services Yes We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but also Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence. Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. New Mission and Vission Vision Is to be a leading and the number one dairy consumer foods company in the Philippines both Luzon,Visayas and Mindanao regions with a distinct and well known various consumer food brands and products that are market leaders and highest profit earners in their respective categories, Mission Product and Services Yes. We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. Quality Yes Ultimately, the consumer whom we serve and their level of satisfaction with our products become our final judge and jury. We are committed to deliver high quality milk and other consumer food products from production to consumption. We will respond to the call to deliver higher quality nutrition to every Filipino home. Market Yes We are committed in building a brige connecting all Filipinoes who are not just living in Luzon but also Filipinoes who are living in Visayas and Mindanao and targeting all economic classes in the Philippines such as the upper,middle and lower classes by providing new a product with quality and affortability. Concern for survival and profitability Yes Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. Technology Yes Customer relationship is an integral part of building the Alaska business. We aim to provide our partners in trade the best and most efficient service, making use of leading edge technology to ensure timely product availability and accessibility. We strive to know and understand our customers fully to bridge the gap between what they need and what we can give. Philosophy Yes We provide consumers with our products a choice to make their bodies to be more healthier and fit. Have a healty lifestyle and to live longer so that they can enjoy their fruitful years in their existence. Self Concept Yes We recognize that the company for so many years our company touches the hearts of all Filipinoes and with that we are one of the top supplier of consumer products in the Philippines. So we believe we provide provide products that has quality and affortability Concern for Public Image Yes We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalizedsectors of our society. Concern for Employee Yes We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Companys continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individualby providing the opportunity to contribute to the Companys endeavors. Chapter 1 Introduction. Alaska Milk products were first manufactured in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMCs former parent company, General Milling Corporation (GMC), an industrial foods company with interests in flour, feed and soy bean milling, and a Dutch dairy company, Holland Canned Milk International B. V. HOMPI initially manufactured liquid canned filled milk products, (evaporated and sweetened condensed milk) and eventually expanded to manufacture powdered filled milk and UHT milk products division up until AMCs spin-off and incorporation as a separate and independent corporate entity in 1994. It was also a time when the company embarked on a major expansion program which prompted the company to tap the capital markets through an initial public offering (IPO) to raise funds for the capacity expansion of its powdered milk facilities. Alaska Milk shares were listed in the Philippine Stock Exchange in 1995. Post-IPO, GMC held 66% of AMC while 34% was left in free float to the public. In mid-1997, however, GMC transfered its 66% ownership in AMC to individual shareholders of GMC through a property dividend, thus fully divesting its interest in AMC and enabling management to consolidate and focus its efforts in pursuing AMCs interests in the consumer foods industry. Currently, management and strategic partner Campina Melkunie hold 56% while 44% is in public free float. For over thirty years, AMC has emerged as one of only two major players in the Philippine milk industry, consistently maintaining brand leadership in the liquid canned milk category and holding a strong and growing position in powdered milk. It has also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Apart from growing its core businesses, AMC endeavors to diversity and explore opportunities in related consumer products with global food companies that will complement AMCs existing revenue base. In 1972, Alaska began caring for the Filipino family by providing quality milk products for good nutrition and health. Since then, it has shown its caring in other ways: through programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipinos health and welfare. It is this commitment to the Filipino that has made Alaska a leading brand. In 1996, the mission of caring for the Filipino and bringing nutrition to each home grows stronger than ever, as Alaska looks forward to the next 25 years. Board of Directors Our board of directors have successful careers in businese, academe and public service. Research Design Data that will be used for the company analysis will be gathered from the websites of Alaska Milk Company, documents and other papers will be get from a connection working inside the company and other government agencies such Securities of Exchange Commisions and National Statistics Office. These government offices have the relevant informations for the paper to progess To assess Alaskas performance relative to its competitors, audited financial reports for 2010 and 2011 will be obtained from Alaska Milk Company as well as its key competitors from the Securities and Exchange Commission. Aside from getting and providing financial data, the published annual reports in general circulations such as newspaper will also serves as a good source of internal and competitor information. Statements from the corporate website of Alaska and its competitors will be used to determine recent developments, marketing activities and other internal and competitor information. To be able to benchmark the pricing of the company relative to its competitors, various. Scope and Limitation. This paper will be limited to Alask Milk Coporation dairy food ventures in the Philippines. This paper intends to create a product which has a high demand in the food market and making a dairy product that will be competing to an exisiting market. The paper will focus on how can the company attract consumers to buy, earn profit and compete in the Philippine food consumer market in providing a new product such as a milk tea powder and making an exsisting dairy product such as white cheese product. The paper will only concentrate to the introduced new business product such as the caramel milk tea powder and white cheese productions of Alaska Milk Company. Its other products will not be tackled in this paper. Due to the timing of the submission of this paper, only the 2011 Annual report will be used. The strategies recommended in this paper will affect the financials of the company in 2012 up to 2016. Major Assumptions * Alaska Milk Company will be the first food consumer company to produce caramel milk tea powder drink all over the Philippines. * Alaska Milk Company will be the first food consumer company to sell milk tea products in a low a price compare to its competitors. * Alaska Milk Company will be the first food consumer company to commercial and sell low priced nutrious white cheese products. * Alaska Milk Company White cheese product will be the number one cheese product in the Philipppines taking the place of other cheese product competitors. * The percentage income of Alaska Milk Company will increase due to high demand of its new product III. External Analysis.

Jim Morrison Essay -- Religion, Culture, Elvis

I preface this paper by a consideration of why Jim Morrison can be discussed within the discourse of religious studies. I suggest four possibilities. The first is the place of religion in late modernity; that is, as individualized, subjectivated and deinstitutionalized. These factors contribute to the circumstances under which Morrison may be understood in religious terms because of the conditions they create. Religion may be deinstitutionalized (Luckmann 1967; Bibby 1990), but people are still religious (Chaves 1994). This enables religion to exist in other ways; one way is through dead celebrity. In an article entitled â€Å"Is Elvis a God? Cult, Culture, Questions of Method,† John Frow (1998, 208-209), after discussing the apparent failure of the secularization thesis,1 remarks, â€Å" . . . religious sentiment . . . has migrated into many strange and unexpected places, from New Age trinketry to manga movies to the cult of the famous dead . . . we need to take religion ser iously in all its dimensions because of its centrality in the modern world.† Further, religion as individualized and subjectivated (Hervieu-Là ©ger 2000) allows people to create their own systems of meaning and transcendence. Dead celebrity, using Morrison as an exemplar, is one system. The second possibility follows from the first. Regarding the changing nature of religion in the 1960s, religious studies scholar, Gail Hamner (2003, 447), wrote that â€Å"popular culture became subject to deification or at least spiritualization.† Although this paper does not intend to provide an account of the process by which some celebrities were sacralized in the twentieth century, it should be noted that literature on the subject does exist. A seminal work, in this regard, is The Work o... ... supplemented by relevant scholarly literature and popular biographies of Morrison. It is with these four possibilities, religion in late modernity, scholarship on religion and celebrity, the way we think of, and define religion, and Riddell (2008), that I consider Jim Morrison and religion. There is a paucity of academic literature on Jim Morrison, yet a reasonable amount of popular literature, which I am engaging in my evaluation. Scholarship on dead celebrity fandom has progressed in the last decade; however, in 1998, John Frow (1998, 200) claimed that â€Å"we lack almost completely the tools to make sense of [the process by which dead celebrities are sacralized].† My hope is that by outlining the role of Morrison in self-propagating his own myth, combined with a posthumous documentation of this process, I will contribute to literature on dead celebrity fandom.

Kant’s Philosophy Essay

Introduction Kant’s moral philosophy is also known as Kantian ethics. It is a type of a deontological theory, which is based on ethics. Immanuel Kant founded this deontological theory. Kant’s theory developed as a culmination to the enlightenment rationalism. The basic central idea of this theory is that the good will is the intrinsic quality of nature. Hence, if the action is morally good, maxim, it acts as the theory behind the duty to the moral law. Kant’s moral law gave birth to the idea of categorical imperative. According to the theory of Kant, it is an idea, which acts as a  moral law applicable to all people, irrespective of what their wishes, and interests are. â€Å"Act only to that maxim whereby you can at the same time will that it should become a universal law. † (Stanford Encyclopedia of Philosophy, 2008). Kant’s theory has the unique quality of Kant’s formulation of moral law in the categorical imperative. The basic universal idea of Kant’s ethics reveal that in order to have permission to any action, the action needs to be applicable to all mankind without any disagreement. Moreover, this ethical theory states that human beings are not defined as beings who talks of an end but  rather are an autonomous end in themselves. The theory formulation also deals with the autonomy which results in saying that rational agents are willfully restricted to the moral law. Kant says that the idea of the Kingdom of Ends is about the establishment of the idea based on hypothetical kingdom, which is assumed by the people to be created by their actions (Pomerleau, 2013). In addition, Kant’s theory also portrays the idea of imperfect and perfect duties. In light of this view, the idea that human beings should not lie, is the perfect duty and it hold the truth in its centre. While charity, is an imperfect duty, which is applicable in specific moments and times. PHILOSOPHY 3 Many philosophers, such as Louis Pojman and Jean-Jacques Rousseau cited the Kant’s ethical theory for their debate for rationalism and empiricism. These debates state about Kant’s ethical theoretical development lead to the development of the natural law. Philosopher also believes that Kant’s teacher Martin Knutzen gave him the inspiration for his ethical theory. Other philosophers like Jacques Lacan, John Rawls and Jurgen Schopenhauer were also influenced by the ethical theory of Kant. However, philosophers like G. W. F Hegel criticized  Kant’s ethical theory as being short of providing enough prove for the decision making and the denial of human nature. Another philosopher, Arthur Schopenhauer also criticized Kant’s ethical theory as being perspective by saying that it does not only define the human behavior and characteristic but define a specific perspective. In addition, Michael Stocker argued that Kant’s moral theory says people committing the perfect and imperfect duties will eventually end up neglecting the other ethical motivations such as love and friendship. Discussion The basic concept of Kant’s moral philosophy is the ground work which is based on the  concept to seek out. Kant formulated these ideas by linking the common sense concept with the general morality ethics and duties of human beings. This Groundwork is based on the concept of seeking ou, from the basis of moral of metaphysics. His initial idea was to assign a statement to the principles of morality and judgment. These judgments would concern a normal/sane human being. The judgments should also be based on something which a human mind can possibly accept. In this sense, Kant did not give the judgment that would please the other philosophers for being directly linked with either the religion or science.

My Inspiration on my life Essay

As I thought of who I admired most and was successful at their job, I began to think of famous people and people involved in my academic and athletic careers. I realized that I was looking at the wrong people in my life. These people have passed through my life, yet the person who had the most impact was one who affected me every day. My mother, by far, has had the greatest impact on my life and I admire her far more than anyone else. Her heart and determination are something that I can only hope that I too will someday have. The reason my mom is successful at her job and I admire her so much is that, without her I would not be able to do the basic things that I do today. She taught me so much and has had a huge impact on my life. My mother may not be the top of the charts at her job that she works on the week days (Working at the Pentagon), but she over achieves in her job of being a mom. She is successful at her job because she was able to raise my sister and me to be the people we are today, from the very beginning of our life to now. I have watched her struggle with running a household, giving my sister and me rides, and working every week at her job. I did not realize as a young child how much courage, strength, and determination it took to take on this work. She never hesitated to drop everything to rush my sister and me to dance, soccer, church, or wherever we needed to go. I could always look up from the sidelines of a game to see her cheering me on. She has never given up on me and she always tries her hardest to do what’s best for me. I admire my mom far more than anyone because even though she might have been having the busiest day of her life, she always somehow made time for family. She also taught me that if you believe in yourself you can achieve anything. She would push me harder to help me accomplish my goals and she taught me to do things with 110% effort. My mom has shown me that with determination and perseverance one can accomplish a nything. I have seen my mother give up as she struggled to be a better person, raise a family, and work a job, but she has always supported me in all my choices. She strived to make my sister and me strong people with independent minds. I look to her in hopes that someday I will be as happy, as strong, and as well-spoken as her. She has taught me the most important thing in life – never give up on your dreams. I thank her dearly for helping me become who I am today. I would have never made it as far as I have without her help. Read more:Â  The person I admire essay example

Learn About Rio de Janeiro, Brazil

Learn About Rio de Janeiro, Brazil Rio de Janeiro is the capital city of the state of Rio de Janeiro and is the  second largest city in the South American country of Brazil. Rio as the city is commonly abbreviated is also the third largest metropolitan area in Brazil. It is considered one of the main tourist destinations in the Southern Hemisphere and is famous for its beaches, Carnaval celebration and various landmarks such as the statue of Christ the Redeemer.The City of Rio de Janeiro is nicknamed the Marvelous City and has been named a Global City. For reference, a Global City is one that is considered to be a significant node in the global economy.The following is a list of the ten most important things to know about Rio de Janeiro:1) Europeans first landed on present-day Rio de Janeiro in 1502 when a Portuguese expedition headed by Pedro lvares Cabral reached Guanabara Bay. Sixty-three years later, on March 1, 1565, the city of Rio de Janeiro was officially founded by the Portuguese.2) Rio de Janeiro served as the capital city of Brazil from 1763-1815 during the Portuguese Colonial Era, from 1815-1821 as the capital of the United Kingdom of Portugal and from 1822-1960 as an independent nation. 3) The City of Rio de Janeiro is located on Brazils Atlantic coast near the Tropic of Capricorn. The city itself is built on an inlet in the western portion of Guanabara Bay. The entrance to the bay is distinct because of a 1,299 foot (396 m) mountain called Sugarloaf.4) Rio de Janeiros climate is considered tropical savanna and has a rainy season from December to March. Along the coast, temperatures are moderated by sea breezes from the Atlantic Ocean but inland temperatures can reach 100 °F (37 °C) during summer. In the fall, Rio de Janeiro is also affected by cold fronts advancing north from the Antarctic region which can often cause sudden weather changes.5) As of 2008, Rio de Janeiro had a population of 6,093,472 which makes it the second largest city on Brazil behind So Paulo. The population density of the city is 12,382 persons per square mile (4,557 people per sq km) and the metropolitan area has a total population of around 14,387,000.6) The City of Rio de Janeiro is bro ken down into four districts. The first of these is downtown which consists of the historic downtown center, has various historic landmarks and is the financial center of the city. The south zone is Rio de Janeiros tourist and commercial zone and it is home to the citys most famous beaches such as Ipanema and Copacabana. The north zone has many residential areas but it is also home to the Maracan Stadium, which was once the worlds largest soccer stadium. Finally, the west zone is the farthest from the city center and is thus more industrial than the rest of the city.7) Rio de Janeiro is Brazils second largest city in terms of industrial production as well as its financial and service industries behind So Paulo. The citys main industries include chemicals, petroleum, processed foods, pharmaceuticals, textiles, clothing and furniture.8) Tourism is also a large industry in Rio de Janeiro. The city is Brazils main tourist attraction and it also receives more international visits per year than any other city in South America with around 2.82 million. 9) Rio de Janeiro is considered the cultural capital of Brazil because of its combination of historic and modern architecture, its more than 50 museums, popularity of music and literature, and its yearly Carnaval celebration.10) On October 2, 2009, the International Olympic Committee selected Rio de Janeiro as the location for the 2016 Summer Olympic Games. It will be the first South American city to host the Olympic Games. Reference Wikipedia. (2010, March 27). Rio de Janiero. Wikipedia- the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Rio_de_Janeiro

How to Make Hydrogen Gas (4 Methods)

How to Make Hydrogen Gas (4 Methods) Its easy to generate hydrogen gas at home or in a lab using common household materials. Heres how to make hydrogen safely. Make Hydrogen Gas - Method 1 One of the easiest ways to obtain hydrogen is to get it from water, H2O. This method employs electrolysis, which breaks water into hydrogen and oxygen gas. water9-volt battery2 paperclips Unbend the paperclips and connect one to each terminal of the battery.Place the other ends, not touching, into a container of water. Thats it!Youll get bubbles off both wires. The one with more bubbles is giving off pure hydrogen. The other bubbles are impure oxygen. You can test which gas is hydrogen by lighting a match or lighter over the container. The hydrogen bubbles will burn; the oxygen bubbles will not burn.Collect the hydrogen gas by inverting a water-filled tube or jar over the wire producing the hydrogen gas. The reason you want water in the container is so you can collect hydrogen without obtaining air. Air contains 20% oxygen, which you want to keep out of the container in order to keep it from becoming dangerously flammable. For the same reason, dont collect the gas coming off both wires into the same container, since the mixture could burn explosively upon ignition. If you wish, you can collect the oxygen in the same way as the hydrogen, but be aware this gas is not ve ry pure. Cap or seal the container before inverting it, to avoid exposure to air. Disconnect the battery. Make Hydrogen Gas - Method 2 There are two simple improvements you can make to improve the efficiency of hydrogen gas production. You can use graphite (carbon) in the form of pencil lead as electrodes and you can add a pinch of salt to the water to act as an electrolyte. The graphite makes good electrodes because it is electrically neutral and wont dissolve during the electrolysis reaction. The salt is helpful because it dissociates into ions which increase the current flow. Tools: 2 pencilssaltcardboardwaterbattery (could go as low as 1.5 V with the electrolyte)2 paperclips or (better yet) 2 pieces of electrical wire Steps: Prepare the pencils by removing the erase and metal caps and sharpening both ends of the pencil.Youre going to use the cardboard to support the pencils in the water. Lay the cardboard over your container of water. Insert the pencils through the cardboard so that the lead is submerged in the liquid, but not touching the bottom or side of the container.Set the cardboard with pencils aside for a moment and add a pinch of salt to the water. You could use table salt, Epsom salts, etc.Replace the cardboard/pencil. Attach a wire to each pencil and connect it to the terminals of the battery.Collect the gas as before, in a container that has been filled with water. Make Hydrogen Gas - Method 3 You can get hydrogen gas by reacting hydrochloric acid with zinc. Zinc Hydrochloric Acid → Zinc Chloride HydrogenZn (s) 2HCl (l) → ZnCl2 (l) H2 (g) hydrochloric acid (muriatic acid)zinc granules (or iron filings or strips of aluminum) Hydrogen gas bubbles will be released as soon as the acid and zinc are mixed. Be very careful to avoid contact with the acid. Also, heat will be given off by this reaction. Homemade Hydrogen Gas - Method 4 sodium hydroxide (found in certain drain clog removers)aluminum (included in the drain removal products or you can use foil) Aluminum Sodium Hydroxide → Hydrogen Sodium Aluminate2Al (s) 6NaOH (aq) → 3H2 (g) 2Na3AlO3 (aq) This is an extremely easy method of making homemade hydrogen gas. Simply add some water to the drain clog removal product! The reaction is exothermic, so use a glass bottle (not plastic) to collect the resulting gas. Hydrogen Gas Safety The main safety consideration is making certain hydrogen gas isnt allowed to mix with oxygen in air. Nothing bad will happen if it does, but the resulting air-hydrogen mixture is much more flammable than hydrogen on its own because it contains oxygen, which acts as an oxidizer.Store hydrogen gas away from an open flame or another ignition source.

Managing strategic change Sainbury Essay Example | Topics and Well Written Essays - 500 words

Managing strategic change Sainbury - Essay Example The threat for Sainsbury was that the removal of physical barriers to trade and the new-found freedom of movement around the European market have served to catalyse European expansion and in so doing raise the degree of European trade. To respond to new environment, the company introduced changes in management style which was brought by new executive. The new style of leadership was â€Å"more consensual, less hierarchical – but not in strategy or in corporate beliefs about the company’s place in the market† (Owen, 2003). Another innovation made by Sainsbury was reorganization and restructuring aiming â€Å"to feature only supermarkets and convenience stores, with Central and Savacentre outlets joining the main estate† (Sainsbury's makes first ever loss, 2004). In spite of planned actions, these changes failed because of inability of staff to manage change and lack of resources to adapt organization to the changes. It is possible to say that the strategy was ineffective for world’s integration and for this reason it failed at the stage of implementation. Specification in Sainsbury was determined as a result of an organization's pol ¬icy, which in turn resulted from decisions on its market policy, which in turn resulted from its consideration of the market or customer needs, requirements, and the activ-ities of competitors. The main mistake was an attempt to reorganize and restructure several organizational levels at the same time.

Global Warming Essay Example | Topics and Well Written Essays - 500 words - 8

Global Warming - Essay Example This phenomenon acts to warm the Earth and is called the â€Å"greenhouse effect.† The addition of more carbon dioxide from man-made causes traps excess heat thereby increasing the Earth’s temperature. (Solomon, 2007) The excess carbon dioxide in the atmosphere is predominantly caused by fossil fuel consumption from coal burning electric power plants, factories and vehicles. The two long-term effects of a warming planet are a temperature increase of five to nine degrees Fahrenheit by the year 2100 in addition to an increase of sea levels by dozens of feet. This rise of temperature and sea level has already begun and would continue for decades even if air pollutions were somehow ended today. According to the World Meteorological Organization â€Å"2000-2009 was the hottest decade on record, with eight of the hottest 10 years having occurred since 2000.† (Jenkins, 2012). Simply experiencing hotter temperatures are not the most concerning aspect of climate change. The continued warming of the climate is accelerating the evaporation cycle resulting if more intense flooding and more widespread and longer lasting droughts. The warming of ocean waters causes them to expand and therefore sea levels to rise. Melting ice caps are adding to this dire problem. A rise in sea levels will cause huge numbers of people living in coastal regions to migrate elsewhere, an economic and health catastrophe. Much of the world’s financial centers are located on the coast. In the U.S. alone about 50 percent of the population live within 50 miles of a coastline. Melting land ice and the reduction of glaciers decrease stream and river flows, a concern for human, animal and plant water supplies. Precipitation patterns are changing which increase extreme weather events while tropical storms are intensifying. Changing weather patterns are affecting agriculture yields.